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avatar for Kayla Palm

Kayla Palm

Wells Fargo
Charlotte, North Carolina

Kayla Palm is a Vice President and leads Millennial Segment Marketing for Wells Fargo.  In this role, she oversees development and execution of enterprise business and marketing strategies focused on the Millennial growth segment. Working with key business leaders across the company, she defines the company’s product and segment-based value propositions to increase Wells Fargo’s brand awareness, consideration, engagement, acquisition and cross-sell of Millennial consumers.

A senior marketing strategist, Palm has over 20 years of experience leading integrated marketing in the banking sector, both in B2B and consumer marketing for brands such as Bank of America and Eastman Kodak Company.  A good portion of her career has been focused on the development and execution of new value propositions and marketing strategies to drive growth among Student, Millennial (Gen Y), and Small Business segments receiving industry awards along the way. 

Palm holds a Bachelor of Science degree in Marketing from the University of North Carolina at Wilmington.